John Finnigan Copywriter
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Slow Down, Move Over

A campaign created for CAA to encourage drivers to slow down and move over for tow trucks.

After multiple tow truck drivers were tragically struck and killed on the road, we worked with CAA to show drivers how life can change in the blink of an eye.

CLIENT: CAA

ART DIRECTOR: SELINA testani

creative director: Bob Goulart

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Slow Down, Move Over | 0:50