Billboard and transit shelter headlines written to promote the 2019 Terry Fox Run.
CLIENT: TERRY FOX FOUNDATION
Spec Concept: #FoxForFiver
In early 2020, the Bank of Canada launched a competition to select a new notable Canadian to grace the $5 bill. Since Terry Fox is one of the most worthy candidates, we wanted to create a hashtag and sharable images like the one below that would allow people to show their support for his submission. However, during the onset of the COVID pandemic, the decision was made not to move forward with the campaign.
